In Spanish, sales pipeline means sales funnel. It is a representation of each stage of the process that a potential client goes through to buy your product or service, until becoming a true ambassador for your brand More Successful .
The sales pipeline definition includes what specific actions marketing and sales teams must take to move the lead along the path. With this tool, salespeople can see exactly where the opportunities are and where they should put their efforts.
Once a potential customer becomes a real customer, your sales pipeline can also include retention strategies . After all, the goal is to keep the person buying from you.
If you want to go beyond the question ‘what More Successful is the sales pipeline’, we recommend reading: Conversion funnel: design yours in 4 steps (GUIDE) .
The stages of the sales pipeline are awareness
consideration, conversion and loyalty.
However, knowing them is not enough to be successful. You must have a deep understanding of who your ideal client is before investing time, money and people in this process. This information can be obtain in different ways:
If you are starting your business and you do not yet have a knowlge base that allows you to see that person who is your potential client, you will have to think about the steps they must follow to learn about and buy brazil telegram phone number list your product or service.
In the first phase of the sales pipeline, the person realizes that they ne a certain product or service and your brand appears as one of the best solutions to satisfy their ne. At this stage, the potential customer is call a lead .
You already know what graphic design for social mia marketing: 12 tips that work the sales pipeline is, but do you know what the different types of leads are in the awareness stage? Read: What is an IQL, MQL, and SQL lead?
Consideration
The person evaluates whether the product or service offer by your company has the potential to satisfy their nes. At this point in the sales More Successful funnel, it is common for the user to compare your business with the competition, and look for the pros and cons of each alternative. At this stage, the potential customer is call an opportunity.
In the sales pipeline and its stages, it is always necessary to convince customers that you are the best option.
Get inspir by these 4 persuasion techniques
Motivat by factors such as logic, price or emotional involvement with the brand, the person purchases your product or service. At this point,
Satisfi with the attributes of your products and services, the customer becomes loyal to your business. He makes new purchases 1000 mobile phone numbers and tells others about your company. The goal of this step is to ensure that the customer experience remains excellent, so that the user can enjoy every interaction with you and become loyal.
Loyalty is not a linear process. Learn the 4 levels of brand loyalty to cultivate in your company .
Inde, having a sales pipeline More Successful design specifically for your company is a powerful tool. With it, you can monitor the efficiency of each phase of the purchasing process and identify problems or possible improvements in each one.