Black Friday has become one of the most important sales dates for many companies. With promises of incredible discounts, thousands of people are keeping an eye on the internet, eager to not miss out on the chance to buy that dream product at a very attractive price.
And precisely because they know that customers will be watching, companies need to invest assertively in digital marketing and use all possible strategies to appear better on social media, in organic results and in ads at the top of Google.
The sales figures predicted for 2018 are encouraging. According to estimates by E-Consulting, Black Friday is expected to generate R$4.11 billion in e-commerce, 11% more than in 2017. In addition, the average purchase ticket will be R$822.00, while last year it was R$770.00.
How to make your business stand out on Black Friday
If you are one of those companies that middle east mobile number list to take advantage of Black Friday to boost sales and become even more respected among customers, Leelah has put together some tips for you.
Value social networks
If you already use Facebook, Instagram , Twitter, Linkedin and other social media to periodically publish your brand and products, it’s time to enhance this engagement work on social networks .
Use posts to countdown, announce the use famous names in your subject lines that customers will have when accessing your online store and bet on some mental triggers , including opportunity and urgency.
Another great strategy to use on Black Friday is to use testimonials from people who have already purchased from you to convince other potential consumers. The ideal is to make the testimonial in video format.
Whenever possible, boost your posts so that they have a significant reach. Without investment, your message will hardly be seen by many people organically.
READ MORE: How does Facebook lookalike work?
Use email marketing to build customer loyalty
Another powerful mental trigger america email list you should use in your email marketing messages is exclusivity.
Select customers with the greatest purchasing potential, or who already buy from your store, and offer something very personalized.
They will feel so important that they will hardly turn down the chance to get something at a special price or special conditions. But remember: this condition must be truly advantageous, and not false advertising.