Year after year, the world of digital marketing is renewed. Advances in technology, constant changes in consumer behavior, and the boldness of many companies and professionals in the field when it comes to capturing the attention of customers give us an idea of the paths to be followed and what else may come.
The end of 2018 is approaching and, as usual, it’s time to take stock. Here at Leelah, we’ve selected five strategies that have marked digital marketing this year and that will certainly yield many more results in 2019.
Follow our article.
Digital Marketing Highlights in 2018
Blog, sponsored links, inbound marketing, chatbot, virtual reality, email marketing, data automation, social networks… Digital marketing has a asia mobile number list of tools to transform your company into a sales machine, right?
So let’s talk about them.
The strategies we selected below stood out throughout 2018 because they transformed the user experience, from attraction to purchase. And, precisely for this reason, they tend to gain more strength in the coming year. Check them out!
Influencer Marketing
Remember when we published an if you just wrote your emails like this and said: here about Marketing 4.0 ? This concept created by the father of marketing, Philip Kotler, has been widely accepted by companies. It focuses on influencer marketing and referral marketing.
With the amount of content produced these days, it is difficult for consumers to make quick decisions without fear of doing something wrong. And that is when influencers come in to clarify ideas and present the scenario in a simpler and more direct way, helping consumers make their choices more firmly.
In addition to personalities, who gain points due to the appeal they already have. The closest colleague, relative or neighbor are also and, therefore. Tave their status as influencers to a much greater dimension.
Using their social networks to give their opinions on everything, brands have gone all in to provide content and help their users better understand their needs, creating an even closer relationship with them.
New content strategies
Thinking about attracting america email list in different ways, companies have invested more in versatility. In the case of blogs , for example, there are cases of companies that have maintained their posts, but have started offering users the option of listening to the content while carrying out other activities.
It seems like a very simple thing, but offering options for accessing knowledge can convey a concern for the user.