What are the benefits of BIMI?
According to comprehensive research by Red Sift, 30.4% of the 2,380 domains owned by the largest public companies in major economies around the world are BIMI-ready. Specifically, in the United States, nearly half of Fortune 500 companies have taken steps to be shareholder database BIMI-ready, demonstrating the growing importance of this email authentication method for brand trust and visibility.
Let’s dive into the detailed benefits of BIMI certification, in addition to enhanced brand recognition.
1. Enhance trust and credibility
Scammers and phishers rarely have BIMI. When users see a verified logo, they can be assured that the email is indeed from the brand. For example, banks using BIMI can be protected from potential phishing threats.
In addition to this, an astounding report by Entrust and Red Shift revealed that implementing BIMI can increase brand recall by 18%.
2. Improve email deliverability
3. Enhanced User Experience
Industry expert Chris Arrendale mentioned in the Expert Q&A on Data Axis:
“BIMI is a game changer for email marketers because it provides a visual representation of the brand, helping to increase brand awareness and trust with recipients.”
Recipients appreciate visual differentiation in a cluttered inbox. A logo next to the email simplifies their scanning process. Imagine receiving a promotional email from “Starbucks” with a green mermaid logo; it stands out in a sea of text emails.