Do you run an online store built on the world’s most popular website building platform, WordPress? Then installing the WooCommerce plugin will be a great idea for you, as it will help you achieve better SEO performance and therefore higher profits. Read on to find out what it can do and how to use it to boost sales.
Why should you care about WooCommerce?
Each e-commerce platform has its own advantages and disadvantages in terms of functionality, content management, or overall business integration. A huge advantage of WooCommerce is that it is a WordPress extension, which is why it has the largest market share worldwide.
This plugin is flexible and has many useful skills to create a successful SEO strategy to achieve your business goals. When properly configured, optimized for WordPress, and aligned with SEO concepts, it will bring you almost unlimited possibilities for growing your business online.
What makes it unique?
As mentioned, one of the biggest advantages of WooCommerce is its integration with WordPress. The main benefits for SEO include:
- Analytics: It has extensive analytics and can be easily integrated with Google Analytics, giving you a useful combination of website traffic data.
- Content: WooCommerce e-commerce features can be easily combined with WordPress content management.
- Organization: Allows you to argentina mobile database conveniently manage and organize brands, product categories, and attributes.
Best practices
Most WooCommerce and WordPress processes are consistent with traditional eCommerce SEO methods.
These include managing on-page, off-page, and technical SEO requirements within individual tactics and overall business strategy.
Let’s get started
Before you start optimizing WooCommerce. Therefore, make sure you’re ready. Work on developing an action plan and clarifying your goals.
This also involves a thorough knowledge of current. Therefore, performance and an analysis of the keywords or topics you intend to focus on.
Involve GA4 in data collection
It is advantageous to use Google Analytics 4 (GA4) as the primary source of analytical data for WordPress. You can then integrate WooCommerce e-shop data into this service using the GTM4WP tag manager.
At the same time, don’t stop measuring the data you need to get from your website for SEO and evaluating broader marketing goals.
Before you start in-depth optimization, compare your data priorities so that you can then measure them relevantly.
Improve transactional emails
In addition to measuring various data, so-called transactional emails are another necessity for the successful operation of an e-shop. You can connect several services for managing and sending emails with WooCommerce and the WordPress platform .
Try Mailchimp, for example, which is popular for its ease of use and many useful features. Among other things, it can automatically send customers order confirmations, thank-you notes after purchases, and other messages.
With Mailchimp, you can also send alignment of sales and marketing emails as part of campaigns that respond to customer journeys and behavior. This can include cart abandonment, sending a discount coupon for the next order, and similar actions.
By automatically sending transactional emails, you are one step closer to getting the most out of your SEO investment. If you put some serious effort into their wording and design, your efforts will pay off in higher website traffic and larger purchases.
Analyze keywords
To run a profitable e-commerce store, you need to know the words, phrases, and topics that people are searching for online. You also need to know whether those searching for each keyword are the relevant audience you want to cpa email list reach and can be considered potential customers.
A variety of quality tools, such as Ahrefs, Semrush, or Moz, can be used to conduct third-party keyword research and select your target audience.
These are paid, but they will help you thoroughly explore topics related to your website content, products or services, and categories. Thanks to WooCommerce and improve functioning the in-depth analysis of keywords and phrases, you will also be better able to set goals for your SEO.