Instagram is testing automatic product labeling in Stories

Instagram is working on another way to do in-stream commerce . In Stories, it now highlights automatically detected products from a connected business catalog. Selected businesses can now see automatic product tags when uploading to Stories. They can then remove, edit, or update this tag as needed. Currently, it appears that the system is set up to only tag products from the connected account’s catalog. So it doesn’t try to identify products in every story for all users. Thanks to the new functionality, you can highlight relevant items and get your products into the awareness of a larger number of users. This is another way that Instagram wants to help businesses that use the platform to sell goods.

How to find and reach the target group on social networks?

The second part of the series by Vítězslav Klement, which brings tips to entrepreneurs for working with advertising on social networks, focuses on selecting and addressing the target group . We continue with the second part of the series about Mr. Karl. He opened his hairdressing salon in the district town and decided that he would acquire his customers through social networks. And it is also important for Karl, as well as for you and your business, to realize that not everyone is your target group on social networks.

Agency Collaboration of 2022: Who has a chance to succeed?

The world of online marketing would not be complete without agencies and, above all, the people who work in them. That is why Seznam is organizing the Agency Cooperation of the Year for the second time , through which it will highlight the most successful projects implemented with digital agencies. And now you can read which of them can rejoice in the nomination in individual categories. Just like last year, each category is connected to a specific non-profit organization. The winner of the given category will then give the non-profit organization a credit of CZK 50,000 to Sklik, which the organization can use to promote its own activities.

Meta shares tips for creative video advertising

Short videos are the fastest growing type of content on Facebook and Instagram. If you want to maximize your opportunities and reach your target audience with original and well-crafted video, you can take inspiration from these tips straight from Meta. These are simple recommendations that can play a big role in your campaigns, sparking user interest and differentiating your videos from the competition.

Google’s AI chatbot Bard is available in Czech

Google Bard , an experimental service that allows you to collaborate with generative artificial intelligence, has been available in the Czech Republic and in Czech since July 13. The service is now available in more than 40 languages. Bard also comes with new features, such as the ability to listen to answers in the form of spoken words. It is also now possible (although only in English for now) to adjust the style and tone of answers. There are five options: simple, long, short, professional or informal answers. For example, you can ask Bard to help write an advertisement for the sale of a historic chair and then shorten its proposal in the drop-down menu. 

The amount of third-party liability insurance? Those interested in buying a car at Sauto.cz will have clarity

On July 1, 2023, Sauto expanded the details of all advertisements with additional information that can play a key role in choosing a car. This is a third-party liability insurance comparator, thanks to which those interested in a vehicle can find out in a moment which car suits them best. In addition to an overview of the technical specifications of each vehicle, those interested in buying a car on Sauto have the opportunity to view the catalog of models of the given brand or explore the history of the car thanks to cooperation with Cebia. And of course, they can also view user ratings of specific models.