The first step of the strategy is to define what your objectives are when optimizing your website, blog or ecommerce . To do this, you need to know what SEO is, some possibilities are:
increase organic traffic;generate more
the cost of acquiring customers (CAC);educate the market;increase brand authority.
You should always align these SEO goals with your brand’s macro goals . If you want to increase your brand awareness, for example, SEO can help you with that by getting your company’s website to the top of Google.
When defining goals, you can also identify singapore phone number data targets and KPIs. If you want to be more authoritative, for example, you can use the Domain Authority and Page Authority metrics . You just need to define what score you want to achieve on these KPIs and in what time frame.
This way, you can monitor your strategy using these indicators to ensure that you are on the right track to achieve your goals.
2. Create a buyer persona
The first step is to define who you want to reach with your content, that is, to define who your ideal client would be. To do this, the concept of buyer persona will be very useful. In short, a buyer persona is a semi-fictional representation of your ideal client built from data.
Unlike a target audience, a buyer persona is a character with a specific and detailed description, created to better understand your customers, their interests, and their problems or needs.
Creating a buyer persona is the first step in implementing an SEO strategy because it allows you to define the language of communication, the expected content, and the best content distribution channels.
That is, it will give direction to your digital strategy and allow you to write for real people and search engines at the same time.
Remember this: everything your brand produces must be directed at your buyer persona to make sense and lead them to naturally move through the stages of the customer journey until they conclude with the purchase.
3. Install basic and initial SEO tools
To start an SEO strategy you must have, at least, the basic tools to diagnose your current situation, support the planning, carry out the first optimizations and begin monitoring the impacts of each action.
We are mainly talking about two indispensable tools for SEO: Google Analytics and Google Search Console. Google provides them for free and they will always help you monitor your strategies. Let’s get to know them better!
Google Analytics
Google Analytics is a widely used data analysis tool that offers a wide variety of resources to evaluate the performance of digital strategies. In SEO, it can help in different ways:
- get to know your audience better to build your buyer persona;
- identify which pages are the most visited and have the best performance;
- monitor the amount of organic traffic;
- identify the channels that generate the most traffic (email, social, organic, etc.);
- understand engagement (bounce rate, pages per visit, session duration);
- monitor the conversions generated by the SEO strategy.
These are just a few analyses you can do with Google Analytics that can help with everything from planning to monitoring SEO. You’ll no doubt find plenty of other data in the tool to help with your strategy.
Google Search Console
Google Search Console is a tool that facilitates communication between a site and Google and offers valuable reports for applying highlight unique selling points and benefits SEO techniques. Here are some of the features it offers:
- find out if there are any problems with the site’s indexing;
- helps you know if the site has been hacked or penalized by Google;
- monitor the average position of your pages in the SERPs;
- identifies the click-through rate (organic CTR) of your pages in the SERPs;
- identify which keywords triggered your website in the SERPs;
- identify which sites direct backlinks to yours;
- asks Google to rework questionable backlinks to your site.
, so it is geared towards webmasters. But the interface is very user-friendly, so anyone can use it to make diagnoses and direct more complex requests to specialized professionals.
The tool can also generate various ideas for content optimization, as well as being the primary source for identifying queries that drive traffic to your pages and the click-through rate of your main keywords.
4. Do keyword research
Now that you know who you’re going to talk el leads to and what topics they might be interested in, it’s time to put those ideas into practice to create relevant content for your buyer personas.
What separates your content from your users is called keywords . A keyword is the term that users type into search engines to find content that solves their concerns.
For example, if a person is planning a trip to Japan, they will likely type “best destinations in Japan” or “cheapest destinations in Japan” into the search bar.
What I put in quotation marks are keywords, which h