On the contrary, SEM —Search Engine Marketing— refers to those strategies that include the use of paid advertisements.
That is, with a SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an advertisement, as long as it matches the user’s search intent.
Which one to choose?
A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase its results .
Using SEM generates instant results in a short saudi arabia phone number data period of time, which is necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.
In addition, SEO is a strategy that works in the medium and long term, constantly bringing better quality visits.
If you want to learn more about this topic, we recommend reading our article on SEO vs. SEM .
But what are the advantages of this SEO strategy and how efficient can it be? Below we present the main ones.
7 advantages of implementing an SEO strategy
1. Increases brand visibility
Implementing an SEO strategy is one of the best ways to increase your brand visibility organically.
Imagine the following scenario: your business sells washing machines. A user, let’s call him Peter, is having problems with his washing machine, so he searches on Google to find out how he can repair it himself.
Coincidentally, you have an article that shows a step-by-step guide to repairing washing machines, so you attract that visitor to your website.
And although the article talks about repair and not sales, this is only the beginning of a customer relationship with your brand. This is what we in Inbound know as the attraction stage.
2. Attract qualified traffic
Like Pedro, many other users will come to your content to resolve their doubts or find solutions to their problems.
By creating valuable content optimized for search using bullets and subheadings for clarity engines, your website will organically attract the leads you are looking for, at the right time.
This way, the more visitors you get, the more people will know you and the more likely you are to close a sale, which brings us to the next advantage.
3. Generate sales opportunities
Imagine that, although Pedro repaired his washing machine, he definitely needs to replace it, because it continues to have other faults.
Since Pedro already knows your brand, thanks to having found the solution to his questions in your articles, he will surely already trust your business and will think of you as the first option to buy his next washing machine. This is the decision stage in the Inbound methodology.
4. Positions a brand as an authority in the market
Continuing with our example, in Pedro’s mind and in the minds of many other users like him, your company will be the one that occupies their Top of Mind , that is, it will be the first brand that comes to mind when they think of washing machines.
SEO allows you to achieve this by facilitating correct indexing and improving the organic positioning of your content.
So, whenever Peter or anyone else searches for information about washing machines, your website will be the first to appear, or at least, the result they are looking for.
In this area, a concept that has been highlighted is EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.
Recently, Google has looked favorably on el leads content published by authors who have technical authority and recognized credibility in the respective subjects.
For example, on a disease content website, you may want to have articles written by physicians, with an author page containing information about their professional background.
5. Educate the market
Users like Pedro have surely been educated by your articles on the operation, care and maintenance of their washing machines.
They have also managed to understand what specifications they are looking for in their washing machine, according to their personal needs.
As you can see, the importance of positioning content not only