Keep in mind that for each type of search, Google has been making an increasing effort to deliver specific results.
For example, when searching for products (transactional), it shows results from Google Shopping , or when searching for a song sri lanka phone number data it shows the YouTube clip and the lyrics.
The intention is to improve the search experience with faster and more precise responses for the user .
What is Google Update?
One of the best ways to understand SEO in practice is to be aware of Google updates . at the same time, it is also common to find simpler, more specific updates, such as a change in positioning/indexing factors or best optimization practices.
1. Florida (2003)
It was November 2003 and sites were preparing for their Christmas sales strategies.
Additionally, the Pubcon Florida marketing conference was also coming up, and in this context, SEO professionals began to notice signs that the ranking system had undergone changes.
The update is believed to be related to the analysis of links posted on sites and their relationship to positioning.
The impact was so great that many “innocent” sites were affected precisely at an important time of the year for e-commerce. At the time, Google promised to try not to run any other major updates during the important holidays.
2. Panda (2011)
This update aimed to identify sites with superficial content or those containing dubious intentions, which do not offer quality information to the user.
3. Penguin (2012)
Following in the footsteps of the Panda update, Penguin was another effort to identify and recognize high-quality websites that work with information relevant to the user.
At the time, a common practice among the what’s new in seo and ppc in february? important updates and trends magic formulas” for positioning was keyword stuffing , a strategy that consisted of the excessive repetition of keywords in the content.
When you browse a website that has this el leads digital security certificate, you can see a lock icon right next to the URL. Also, the address starts with
Mobile friendly update — Mobilegeddon (2015)
This update aimed to privilege “mobile friendly” sites, that is, sites that consider the user browsing on a mobile phone during development.
Rankbrain (2015)
If the software comes into contact with an unknown phrase, it can guess words or phrases that could