Additionally, you can work with more specific tools for certain actions. Google Search Console , for example, should be used to ask Google to disavow dubious backlinks.
Google Alerts can alert you to mentions of your brand that are good opportunities for backlinks.
How does technical SEO work?
The SEO universe is vast and includes many technical aspects of a website’s structure, which is why a very important part of on-page SEO is technical SEO .
When we talk about technical SEO, we are tunisia phone number data referring to all the optimizations you can make to the internal structure (i.e., the codes and architecture) of your website, with the aim of making it more secure , faster, understandable, crawlable and indexable.
Below, we will tell you what the key elements are and how to optimize them. Keep reading!
Sitemap
A sitemap is a text document that numbers all the pages on a website , as well as information about them, such as the date they were last modified and the frequency of updates.You can create the sitemap manually or with tools and plugins and then submit it through Google Search Console.
Robots.txt
The robots.txt file is also a text document, inserted in the root folder of your website, that tells Google which pages on your website should not be crawled so that they do not appear in the search engine.
You can use robots.txt to prevent Google bots from accessing sensitive pages, such as the admin login form (the “/wp-admin/” on WordPress sites , for example), scripts, or styles that aren’t important.
Also, it’s important to know about robots.txt in case your pages have a problem appearing in SERPs. They may be in that file by mistake.
UX (user experience)
User experience and SEO are concepts that must go hand in hand. We have already said that the priority of search engines is to offer the best search and navigation experience until the user finds what they are looking for.
And that includes their experience on your website.
Loading speed
Loading speed is one of the main criteria for ranking. Google itself has already openly stated this: in 2010, for desktop searches and, in 2018, for mobile searches .
Mobile First Index
If mobile phones are already used more than computers, if mobile searches have already surpassed desktop searches, if mobile traffic is already higher, what do you think Google should do?
Of course, the search engine is an excellent reader of 5 steps to better measure PPC campaigns in 2025 reality! Therefore, it began to prioritize in the search results those sites that offered a good mobile experience .
In addition to responsive design, you can also ad el leads opt two other techniques, although they are less indicated: