Fred is another Google update and was responsible for identifying sites that forced “Black Hat” to appear in the top positions and increase monetization aggressively. They can be:
Excessive ads that detract from the user experience on the site;
- low value content;
- keyword stuffing that we already mentioned in the content;
- content on completely random and different topics, with the sole purpose of acquiring traffic;
- aggressive monetization.
10. Mobile-first index (2018)
In this update, Google began to prioritize the mobile version of a site for ranking purposes. Until then, the desktop version was taken into account.
11. Medic update (2018)
This update affected sites in the YMYL — Your Money, Your Life category. These are pages that:
- request bank details, documents or personal information;
- advise the user on financial or health matters;
- They are e-commerce sites or sites where it is possible to make any type of purchase;
- share government information, laws or news.
12. EAT (2019)
Google took into account three new aspects when ranking a page. They are:
- experience;
- authority;
- credibility.
EAT , in practice, consists of publishing reliable sweden phone number data pages, written by people who have some kind of experience in the topic they write about or who have a clear ability to rely on relevant references/sources.
13. Reliability Update (2019)
Each and every one of the signs that indicate a possible distrust for the user can already be affected by one of the Google updates.
This will affect Spanish errors, foreign websites that perform automatic translation or show signs that they are not offering the best possible information to the user.
15. BERT (2019)
Still in 2019, BERT was launched as another of seo and chatgpt – how to use artificial intelligence Google’s updates. It is an acronym that stands for “Bidirectional Encoder Representations from Transformers” and initially only impacted sites that have English as their primary language.
It is an action aimed at understanding searches closer to the human brain.
16. Favicon and Position 0 (2020)
Content that appeared in Position 0 (also called snippets ) would not have the result “replicated” in Position 1, leaving room for a different site.
17. Page experience update and Core web vitals (2021)
This update, in addition to updating important el leads points regarding user experience points, also introduced updates to the Core Web Vitals for the community.
18. June and July Core Updates (2021)
Another Core Update, which analyzed the practices documented by the search engine and affecting websites around the world.
19. Spam Link Update (June & November 2021)