In this free template we prepared, you can use this methodology to guide the production of your content. Download it for free!
What is On-Page SEO?
It is worth remembering here that On Page factors switzerland phone number data refer to what the website administrator can optimize on his own pages to improve the visitor experience and make the site easier to read by Google.
These optimizations must be integrated into the Content Marketing strategy, since a large part of them is implemented in the content published on the website or blog.
On-Page SEO brings together all the variables that you can control directly within your website such as:
- title length,
- user intent,
- content size,
- author pages (EAT),
- number of publications,
- scannability ,
- meta description,
- Friendly and easy to understand URL,
- use of keywords,
- image optimization,
- loading speed,
- subtitle formatting,
- internal links between pages,
- inter alia.
From now on we are going to break down the main SEO on-page optimization factors and their best practices:
User intent
SEO is not about what people search for, but what they want to find.
On-page optimizations should therefore focus on the user’s search intent, which varies with each search, so that your pages and content match what they want to find.
This is what Google focuses on to offer what the user wants, and to do so, natural language processing and analysis of the user’s location are elements that help decipher this intention.
Therefore, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, in order to deliver to users what they want.
And the best way to understand user intent is to turn to Google itself!
Let’s understand better with some examples:
After keyword research, you need to search Google to see which results are ranking at the top. After all, these are the pages that Google believes best match the user’s intent .
Let’s look at the results page for the search “SEO”:
As you can see, all the first content is educational, focused on teaching what SEO is and how to use it, therefore, to position yourself you need to have content along these lines.
But what if my intention was to find a “Batman costume”? What would I like to find?
Exactly, product images!
Can you imagine someone renting or buying a costume without seeing it? To get to the top positions you must use images!
So, analyze the top results for your specific keywords and identify the topics you need to address and how to improve your content with topics that those results don’t yet address.
Outperform them and offer optimized and more complete content!
Content size
Content size generally has an impact on rankings, although it is not a direct factor in algorithm ranking.
Long-form content tends to be more comprehensive, detailed, and in-depth, and can therefore better answer users’ questions.
But of course, there is no rule: for each topic and for each person, the ideal length can vary. Here at Rock Content we have super complete posts, such as this one about advertising .
It is a head-tail keyword , with a lot of competition, search volume and that requires extremely complete content, due to the breadth of the topic.
A post about 18 Instagram hacks , for example, is much more specific, with less searches and competition, and can therefore be shorter and more direct.
Bottom line: the best size is the one that best answers the user’s question . To get insights into how long your post needs to be to reach the top of Google, you can also take a look at the websites that are already ranking well for each keyword.
Volume of publications
Post volume also tends to be a good factor for ranking. After all, the more content you post, the more likely you are to rank higher.
However, you can’t just think about the quantity of posts, okay? We need to combine quality and frequency.
There is no point in publishing hundreds of pieces of content that are not relevant or do not answer users’ questions. That would be a waste of energy. Publishing a lot at the beginning of a blog and then abandoning it is useless.
It is necessary to maintain the frequency of publications to retain the public and show Google that you always have new and updated content.
However, there is no ideal volume or frequency of publication. You must identify the demands of your topic, its identity, and also evaluate the content production capacity of your business.
Remember that the most important thing is that quantity and quality work together!
Featured Snippets
Featured Snippets , on the other hand, are a type of featured snippet known for being the famous Google position zero. They are boxes that appear above all the results with a specific answer to a user’s search.
Generally speaking, to win a Featured Snippet you must create highly valuable content presented in a simple way that completely answers a question in a small space.
Therefore, lists, definitions, and short answers are the most common content found in Featured Snippets.
As an additional fact, you should know that when find out how to generate leads automatically you perform a voice search , the result you get will surely be read from a Featured Snippet. That is why it is so important to try to conquer position zero.
There are three types of featured snippets:
- lists;
- tables;
- and paragraphs.
Here you can see an example of a featured paragraph snippet we captured for the keyword “marketing information system”:
Images for SEO
Google still doesn’t fully understand what an imag el leads says, which is why it needs your help. And how can you help? With image optimizations for SEO .
in the form of text about images. We are talking about the alternative text (alt tag), the file name, the image title, the image URL and the context (words in the environment).
The most important thing here is the alt text, which is essential for the visually impaired experience, as the screen reader reads the alt text to the user.
Therefore, the alt text should be a