In its SEO Starter Guide, Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.
You want to have at least one primary search term you optimize your article with and up to two secondary keyword phrases.
Does that mean you have to use more than one? No. But it can be an advanced strategy for some.
For more, check out:
Our free keyword suggestion tool to get started.
Our article on how to do azerbaijan phone number data keyword research for SEO.
Identify and Analyze the Competition
Did you know your online competition is the top-ranked pages for your keywords? These are the webpages in which you are vying for attention in the search results.
Once you have your keywords, you can begin a competitive analysis. Using the right SEO tools — like our AI-powered content development suite this change has led to at PreWriter.ai or the SEOToolSet® — you can find out which pages are ranking in the top spots on Google for your search query.
With PreWriter, you can research and structure your SEO article before writing by analyzing top-ranking pages. It gives you:
A full-page analysis of the top search results for your keyword.
Outlines based on content published by competitors to show you how to make it better.
Keyword recommendations based on real search intent.
Meta descriptions and related questions for more relevance.
And with the SEOToolSet, you can:
Track keyword rankings over time.
Look at top-ranking competitors to see how they optimize their content.
Evaluate title tags, meta descriptions fresh list and keyword usage in competing pages.
Assess readability and content length to match or improve content that performs best.
Remember that all of this is in real-time before or during the writing process, not after.