AI cannot replace human creativity, insight and experience — and Google knows this. In March 2024, Google unleashed new spam policies on AI-created content and many sites were penalized.
The bottom line is this: Just because we have AI as a tool, we should not view it as a replacement for talent.
We must keep our brand image and audience in mind, and make sure the content we create is still innovative.
So where does that leave businesses?
No matter how you are using AI, there needs to be a system in place to preserve quality.
Some businesses may prefer to have bahamas phone number data writers create the content but use AI to automate parts of the process, like outlines, research and editing.
Other businesses might like to have Gen AI deliver first drafts, and then have subject matter experts edit the content for accuracy and impact.
And you can explore more here:
Stress-Free Writing: How To Streamline Your Content Creation Process
Crafting High-Quality SEO Content: A Comprehensive Guide
The AI Content Quality a panel full of prominent guests Discussion: 7 Steps To Improve AI Content
3 ways to add a human touch to AI-generated content (Search Engine Land)
How to survive the search results when you’re using AI tools for content (Search Engine Land)
AI content creation: A beginner’s guide (Search Engine Land)
Step 5. Optimize the Content in Your SEO Article
At this point, you should have both the well-written article and your keywords. Now is the time to optimize.
It’s worth noting that an article will be naturally optimized when you write it. That’s because if you write enough (quality) words on a subject, the words you use will describe the content well.
So why optimize? To help your great fresh list content better compete in the search results.
Using specific keyword queries in your content tells Google that this piece of content is a better match to the query of the searcher than other content out there.
First, figure out how you can switch up a few words or phrases with your key terms.
Rule No. 1: Always make sure it reads well. Slapping your keywords in any old place without regard to grammar can make your article look spammy to Google and annoy readers.
In general, you want your keywords to be evenly distributed throughout the content from top to bottom.
For more on this, see:
How to use keywords in content.
Our always-up-to-date SEO checklist for more optimization ideas.
Our article on optimizing page content.
Step 6. Review the Content
Next up — your SEO article needs to be reviewed and edited to make sure it’s written well, free of errors and follows Google’s guidelines before you publish. How this process looks will depend the size of your company and/or circumstances.