The Open Barrel
At the age of 22, he was the talk of the world.
The media sang his praises.
He was a sensation, a magician, a force of nature and an entertainer.
And most importantly:
He was considered the heir to the throne at a time when the two football giants Messi and Ronaldo were at the peak of their playing performances, fighting historic duels, scoring goals every week and breaking all football records every month.
At this peak, the young prince entered the pitch and it seemed to be his destiny to kick the two football gods off Mount Olympus.
But that never happened.
Which player am I talking about?
Do you know the answer?
Some will nod.
For everyone else:
I’ll tell you the answer in c level executive list a moment. But first I want to teach you one of the most powerful stylistic devices in copywriting.
A stylistic device that is said to have made the legendary Gary Halbert the best copywriter of his time.
Which one is it?
No worries.
I won’t overheat your brain or keep you in suspense, so here’s the answer:
open loops.
It’s so effective that it almost makes the reader addicted to your writing. It’s also a powerful tool that helps you make money from writing .
But what is an open loop?
The short answer:
Open a barrel – and close it later.
Do you want to know how it works?
An open loop leaves your reader with unanswered questions in their mind. This creates a circle that hasn’t been closed. And because the brain is designed to hate open loops, it forces you to keep reading to find out the answer, closing the circle.
Very easy:
If you manage to string etherscan: what it is and how to use it one open loop after the other, your reader will be yours alone. Not even a pop-up of a half-naked lady will be able to tear his eyes away from your text.
And the best part :
This not only increases the be numbers amount of time your articles are viewed, but also the likelihood that your reader will do what you want them to do. What do I mean by that?
Experiments have shown that the longer a reader reads your text, the higher the chance they will buy something from you. The same applies to opt-ins and backlinks.
Here are 3 quick tips on how to incorporate an open loop into your text.