Your content doesn’t seller there make money
because you’re trying to make money with your content.
Why is that?
Imagine you are in the pedestrian zone handing out flyers.
and this flyer says:
“Please buy my new wedding suit!”
How many people do you think will buy?
The probability seller there is zero
I was recently in Duisburg city centre, and there was another stand from the Johanniters.
They always sell their appeals for donations and want people to:
Sign
Leave your account number there
Commit to donating monthly
“Wow, Duisburg, really tough place.
We’ve been standing buy phone number list here for two days and haven’t gotten anything done.
Not a single donation.”
It wasn’t my job to lecture him, but if it were up to me, I would do it the other way around.
I wouldn’t try to sell directly on site in the city center and get people to donate.
( 17 Content Marketing Techniques )
How would I do it?
Just like I do with my seller there content
And that is also the solution to how you can make money with your content.
And that’s by not trying to sell the content directly.
Don’t make your offer directly in the content:
“Buy this, buy the book, book my coaching”,
but by simply pursuing a different goal with the content.
And that is to establish contact.
This means inviting people from the street into your home.
For content this means:
from the blog article, from the content -> to invite to your email list.
(Worth reading: 30 proven ways to build your email list )
That is the goal of content.
And then later in the second and third steps you will earn money through the email list, but not immediately through the content itself.
Every successful and for example, if you need to promote social rich marketer knows:
The money is in the backend, not the frontend.
Frontend means:
You try to sell immediately b2c lead on the street, in the pedestrian zone.
Backend means:
First you invite people to your website, get them on your list, build trust and then sell.
And the good thing is, you can always sell again because you have their contacts.
The goal of content is not to sell, but to get leads/contacts.