Common campaign and Frequently Asked Questions compensation types
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How to deal with creators: 11 tips to consider during influencer negotiation
Key takeaway: Strong, long-term creator relationships start at the negotiation table.
The art of negotiation is more Frequently Asked Questions valuable
than ever as influencer rates continue to rise across most platforms. Today, marketers must have a negotiation industry email list strategy in place before. Outreach begins and be fully aware of all factors that play into a rate that works well for both parties.
In this blog, we’ll introduce some tips and tricks to consider when you head into your next influencer negotiation and help you nail down a foolproof strategy for landing your dream partnership.
Common campaign and compensation types
Before you launch into negotiation, make sure you have an understanding of the different compensation options. You might find one that works better than others, but most successful campaigns leverage some combination of all three.
Product seeding
Giving creators free products or samples in exchange for content is known as product seeding. It’s the most cost-effective compensation method since hiring a creator is only as expensive as your cost of goods sold.
Enabling creators to try your product learning the japanese style of “continuous improvement” and learn about your company before promoting it is also a great way to build brand love and generate more authentic product endorsements.
The types of creators most likely to be numbers accept products as payment include: