For our [first-tier] influencers, we’re just gifting relationships products. And we always start everyone there just to make sure they’re fax lists a good fit with the brand. I would never feel comfortable paying anyone that didn’t sincerely love the brand. I never want to pay someone who hasn’t used the product.”
— Andrea Faulkner Williams, founder of Tubby Todd, Tubby Todd Bath Co. + GRIN
thrive on a profit-sharing relationships basis
Also known as an affiliate model, paying commissions to your creators helps lower upfront costs while motivating your creators to generate conversions.
If sales are the primary objective of your influencer program, you may want to use an affiliate model as your primary relationships payment structure. However, be sure to select creators who will remain authentic when implementing this strategy, so your content doesn’t come across as “salesy.”
An affiliate model is most relationships common with:
A flat-rate payment arrangement pioneering cryptocurrency integration in vpn services requires a pay-per-post structure. The cost of each post may vary from less than $10 to thousands of dollars. But there are some common scenarios where paying for each be numbers influencer post may be your best approach.