Building loyalty among the senior 4.0 generation is becoming increasingly necessary. When we think of the Internet and new technologies, we normally associate them with young or middle-aged people. But the reality is that the number of users over 65 has been growing over time. They also use social networks and consume a large amount of content on the Internet.
The senior generation is adapting to the digital world. They make purchases, access media and even manage things from apps and platforms.
As a result, companies have begun to pay attention to this niche audience: specific content is starting to be generated to target older people.
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But who are the senior generation 4.0?
Characteristics of the senior niche 4.0
1.- They represent a high percentage of the population
2.- They enjoy purchasing power
3.- It is a very little exploited niche
4.- They are knowledgeable about the digital world
5.- They are great consumers of content
6.- What they value most is customer service
7.- They buy more with their head than with their heart
How to retain the turkey telegram phone number list senior generation 4.0
A.- Contents that most attract these audiences
B.- Place them as actors in their own lives
C.- Work on your customer service
D.- Try not to fall into sensationalism
E.- Pay attention to segmentation
F.- Email marketing for the senior generation 4.0
But who are the senior generation 4.0?
Retaining the senior generation 4.0
The senior generation 4.0 refers to all
A users over 65 years of age. Today, it is estimated that there are already Keys to more than 75 million people. As the baby boomers age, this number continues to grow.
Considering socioeconomic factors, we can distinguish several subgroups within this generation:
Early retirees: people over 50 who, although they have not 10 cool email templates reached the third age, have access to early retirement. This allows them to have a certain economic power and more free time to enjoy.
Retirees: people over 65 years of age who have finished their working life and are beginning a new stage of consumption. They have capital to consume, coming not only from their pension, but also from savings and sometimes from income or investments.
Late retirees: these are people over 65 who are still working. For this reason, their interests and consumption habits are different from those of retirees, although they also have a certain purchasing power.
Grandparents and older relatives: These are people over 50 virgin islands mobile data years of age who, regardless of their employment status, spend money on products and services to give to grandchildren, nephews and children.