Additional benefit: collaboration At mbudo, we have extensive experience in SEO. Discover our guide to SEO best practices and check out our post on HubSpot’s SEO strategy tools, which use Pillar Pages and Topic Clusters to create digital relationships between pages, thus positioning content organically. And it works!
Content isn’t just about what’s written (or said or shown), but also how it’s presented. We’ve previously discussed the various content formats agencies should be working with, but we need to go a step further. Content marketing agencies should be able to wrap their content and design in a stunning visual package.
Additional benefit: collaboration Publishing and distributing content is as important as creating it.
Your company will undoubtedly already have a content whatsapp data management system (CMS), but if you’re still looking, we recommend HubSpot . This platform does it all— read our article about it!
As every content agency should know, social media is the best way to distribute content today. However, don’t rule out newsletters, press releases, RSS feeds, and other methods that are still in use. The strategy should include the distribution of owned, earned, and paid media . And at mbudo, we recommend focusing on these four social media KPIs .
A content marketing agency cannot forget to automate and report.
Content should be just one part of your marketing strategy. If your emails aren’t part of a lead nurturing strategy , why are you spending valuable time and resources on content germany business directory that doesn’t lead to a sale or customer loyalty? Marketing automation can be included in your content strategy in several ways, through email nurturing, chatbots, CTAs, etc. If automation is something you want to implement, make sure the content provider you choose has experience with automation. (At mbudo, we’re experts at defining automation workflows!)
Reporting should also be part of a content agency’s repertoire
We should be able to determine how many leads or develop remote leadership skills customers come from a particular piece of content. We should know which content campaigns are working and which aren’t. At mbudo, we use HubSpot’s built-in reporting tools and ad-hoc reports to measure our content generation efforts.
We’re your inbound marketing agency with experience in content marketing.