of February envisaged the establishment of nine common European data spaces . Including one dedicated to the European Green Deal . This aimed to take advantage of the great potential of data to support the priority . Actions of this Pact relating to . Climate change . The circular economy, […]
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You may ne to weight your efforts differently. But still maintain an active presence at every stage of the customer journey. Maximize the use of automation getting into the Use the buyer’s journey nitty-gritty of marketing automation means embracing a world where efficiency and personalization rule. In an era where […]
Remember. through every step of the purchasing journey . From awareness to consideration to the final decision. When audiences are still in the early stages The importance of of the buyer’s journey. Where awareness and ucation are key. Abm and demand generation are often key strategies. Here. You aim to […]
It’s important to start by clearly defining your objectives : if the aim is to increase brand awareness and establish an authoritative image in the sector. You may want to Continuous testing and give more weight to inbound marketing. If. However. The goal is to stimulate immiate action or aim […]
Here the balance tips between an inbound marketing strategy and a demand generation strategy. Two powerful but intrinsically different approaches. Inbound marketing is all about attracting customers by creating personaliz. Engaging Alignment between content and experiences. Tailor to their nes and desires. In this scenario. Producing valuable content that solves […]
In an increasingly saturat and competitive digital ecosystem. Inbound marketing and demand generation no longer emerge just as independent strategies. But as a dynamic duo capable of generating a powerful impact Account Based Marketing in the business conversion funnel. But how can the synergy between inbound marketing and demand generation […]
Can be chain Video is support. but not requir. In Competitive means the application. sounds are turn off by default. Instagram Reels 916. on mobile devices Organic max 60 seconds. Advertisement max 30 seconds A large part of the trends is bas specifically on sound Facebook Stories 916. the majority […]
Do you want to spread the good news of your brand (Reach). or Users of social teach the customer to use your product better (Act)? Do you want to produce reference videos that nudge the customer towards a purchase decision (Convert)? Define goals according to the 5s model and check […]
BUYER PERSONA WORKBOOK How do you get start The cost of with some video strategy? The most important. biggest and hardest-feeling step is usually the first one. getting start. It is good to take it either with the support of a professional or by yourself. the main thing is that […]
Women ag 34-54 and men ag 25-44 nam their favorite Facebook channel You can find the majority of users on Instagram and Facebook but only half of Facebook and Instagram users can be found on . Up to 85% of users also use Facebook and Instagram but only 50% of […]
The price of a click is also the cheapest on where Audiences and the price varies by €0.10 on both sides. On Facebook the price of clicking a link is often between €0.50 and €0.90 and on Instagram the price of a click is often in line with Facebook or […]
Now we are aware that virtual learning (a reality in all universities in the world) still does not manage to 100% enhance all the virtues it has, and if we try to support it with neuroscience we could find some proposals for improvement for the already known points in against […]
