Google wants the top search results to have an element of expertise. That’s because Google wants its users to be satisfied with its results. Quality content keeps your audience happy, too.
That said, before you write an article, make sure you have at least one of the following:
Subject matter expertise or a subject matter expert you can interview.
Writing ability or a professional writer or editor.
Tools to help with bahamas phone number data efficiency and optimization.
From Google’s helpful content documentation, Google recommends the following ways you can create quality content:
Self-assess your content using their list of questions on quality and expertise.
Provide a great page experience.
Focus on people-first content.
Avoid creating search a panel full of prominent guests engine-first content.
Get to know E-E-A-T and the Search Quality Rater Guidelines.
Ask “who, how and why” about your content.
Keeping Google’s guidelines in mind for writing quality.
Helpful content, you will now create the content.
How you create the content is up to you, but keep in mind it must pass the quality test no matter how it’s made.
Generative AI is helping many businesses create content. (You can check out our AI tool, PreWriter.ai.)
For those businesses that already have fresh list skilled writing pros, AI tools are helping them automate certain parts of the content creation process.
For other businesses that lack the in-house expertise of a writer, they are also relying on AI to draft content. But, you must be careful when going this route.