Now that you know how important customer retention is, how can you improve your results?
There are a lot of retention tools and strategies out there, but you can’t do everything at once. Here are the top 5 to get you start:
Customer Relationship Management (CRM);
personalization;
support service;
loyalty program;
spam mail.
Let’s take a look at each element and how you can apply them in practice.
Customer Relationship Management (CRM)
CRM is software that consolidates all sales, marketing, and customer service information into one central database.
This software is design for centraliz collection of information about customers, their characteristics and building relationships with them.
Here’s how CRM can help you retain loyal customers:
Send automat messages when it’s time to remind them about your business;
Follow up to identify customers who have not made a purchase for a long time;
Divide your customer base gambling database according to the criteria you ne, for example, gender, age, marital status;
Integration with email marketing services;
Personalization of emails and SMS;
Receive feback.
A CRM provides advanc analytical capabilities with smart integrations and detail insights into preferr products, effective advertising campaigns, and price sensitivity.
Personalization
Personalization is a strategic tool to ensure that, in every contact, the customer feels that the brand is addressing only him/her.
People like to feel valu and not treat like a mass of faceless consumers. So the more personalization you have in your create expertly written content relationship, the more likely they are to come back to you again and again.
Collecting and analyzing personal information and data on user behavior is important when developing a customer retention strategy.
According to Segment research , personalization is useful for retaining customers because:
Stimulates impulse buying: 49% of america email list customers bought products spontaneously thanks to individual brand recommendations;
Increases revenue: 40% of American consumers are willing to pay more for personal service;
results in fewer returns: Only 5% of impulse purchases were return and 85% of impulse buyers were happy with what they bought.