leads to loyalty : 44% of consumers are willing to repeat a purchase after personaliz service.
Personalization is closely relat to CRM and customer service . Information about new customers is enter into CRM and systematiz to personalize future communication.
The more personal data a marketer has, the easier it will be to tailor strategies to each individual.
The CRM will then allow you to create lists of VIP clients and inform them about personal bonuses. This will make customers feel special.
Customer Service
The ability to quickly resolve a problem or get an answer to a question increases the customer’s level of trust .
To get start, create a FAQ section on your site , start a training program, or organize a platform for sharing experiences for customers.
Only if the answer to the rcs data question cannot be found in open sources, the buyer will seek help from the representative of the organization.
The support service can operate through several channels, such as:
Chat on the site;
Make sure your communication is omnichannel , meaning a message sent on one channel should not be lost, and the customer does not have to describe the problem multiple times to multiple specialists.
You may be interest in: Omnichannel guide: expand your digital presence with +20 tips .
The feeling that there is a person on google explains the very basics of keyword research: the other side of the screen or phone concern about your problem is very important.
According to research from the International Journal of. Scientific and Research Publications , a disgruntl customer will tell nine america email list people about their problem. And only 4% of disgruntl customers complain directly to the company.
Loyalty program
In a January 2019 study by the iVend Retail platform , 58.7% of internet users believe that earning rewards and loyalty points is one of the most valu aspects of the shopping experience.