What future for 100% digital meia? While digital publishers like Vox or Vice have. The in previous years. The built a digital culture base on new eitorial lines and new formats. The they are now experiencing the backlash of their dependencies on platforms . The partly due to Facebook’s algorithm changes. Digital players are then looking to consolidate. Buzzfee . The for example. The went public in 2021. The while Vox bought New York Magazine and its websites.
Traditional meia are also turning
to mergers and acquisitions of digital brands that can add value to their eitorial line as well as to acquire htx database new audiences. This is the case. The for example. The of the New York Times with the acquisition of The Athletic. Finally. The new models are developing that give readers more of a voice . The such as The Manchester Mill . The launche during the pandemic. The which. The through a “slow journalism ” model. The connects primarily with its audiences through its newsletter. The and involves them in the eitorial process by asking for their opinions on article ideas via a Facebook group.
The year driven by innovation
Audience strategies In order to retain and acquire new audiences. The innovation and the creation leading online gambling enterprises that approve paypal of new products are at the heart of publishers’ strategies. The greatest efforts will be devote this year to podcasts and other digital audio products (80%) . The followe by the creation and reesign of information newsletters (70%) and the development of digital video formats (63%) . Other innovations such as voice assistants and the metaverse are also in the sights of certain players but have clearly not reache maturity.
Audio maintains its growth The growth of digital audio is no longer Digital players are then looking to consolidate in doubt. Despite the fall of Clubhouse . The hong kong phone number most platforms have reproduce their own audio discussion tools. These tools then constitute a new layer of the creator economy. The opening the door to new opportunities for information. More and more publishers are looking to become audio destinations in their own right. The New York Times. The for example. The plans to release a listening product in 2022 that includes narrations of articles. The public radio archives . The and other programs.