In the article on FEEDIT.cz you will read that the Forecast of this year’s Czech e-commerce sector will continue to grow in 2025 , although at a slower pace than in the previous year.
According to Tomáš Čupr, director
The marketing agency SEO consult, year-on-year growth in e-shop sales is expected to be 5-8%, while specialized e-shops bahamas mobile database can grow by up to 15%. Tomáš Čupr draws attention to the importance of specialization, personalization and transparent marketing.
Personalization of the offer, market segmentation and compliance with new legislative rules in the field of personal data protection will play a key role.
Therefore, Interest in sustainability is optimization for artificial intelligence also growing and customers continue to look for discount promotions, especially in the electronics and fashion segments. Read details about the trends that will shape Czech e-commerce in 2025.
Presents several key findings
- E-commerce revenue growth – Year-on-year growth of 5-8% is expected, which is a slower pace than last year (over 10%). This is due to the slowdown in the overall growth rate of e-commerce.
- Segmentation and specialization of e-shops – Although the market is dominated by large aggregated marketplaces (e.g. Czech and foreign marketplace platforms), specialized e-shops will grow faster, by up to 15%. Narrower focus on specific segments will attract more customers and increase competition.
- Personalization and customer care – E-shops that do not start working on personalizing the shopping experience cpa email list may lose their competitiveness. A key tool will be the use of data from e-mailing systems for targeted communication.
- Impact of legislative changes – New regulations regarding personal data. Therefore, protection (further implementation of GDPR) will bring higher costs to e-shops, estimated at approximately 5% more.
Emphasis on brand authenticity
- – Customers increasingly prefer brands that authentically present their values and quality, instead of those that only entice with big discounts.
- Sustainability Trends – Over 50% of consumers consider the sustainability of the entire supply chain when making purchases. However, young people who buy cheap fashion from Chinese marketplaces do not consider sustainability much.
- Growth in interest in discount promotions – Clicks on discount offers increased by 14% last year, with the greatest interest in electronics (+22%), fashion and sports equipment.
Emphasizes that e-shops will succeed if they can combine the right specialization, personalization, and an effective.