Each of us is familiar with hashtags. Even if you haven’t used them, you’ve probably seen tags like #food, #smile and many others in Instagram posts. A hashtag is an effective free tool that helps attract attention to a post. It solves two main tasks:
- Attract the attention of social media users to your post.
- Expand your reach to those interested in a specific phrase or word
At first glance, everything seems clear with these hashtags – put them everywhere, and the more, the better. Many of you thought exactly that, didn’t you? Or maybe you think that hashtags don’t deserve attention and the methods of using them are the same in all social networks? Then we have to disappoint you: everything is not as simple as it seems at first glance. And our article will help you figure out this promotion tool. We will not tell you what a hashtag looks like, but we will be happy to give practical advice on the intricacies of its use.
1 Features of using hashtags on Instagram
Instagram is one of the hottest spots for hashtags, but with its own peculiarities. The most popular posts are those with 11 or more hashtags (this is evidenced by global statistics).
Path to success:
1. Find your hashtag
To successfully manage a company profile on Instagram, you need to get your own hashtags by which you can be found. This can be either the name of your company or your key message (idea, positioning, slogan). For example, our unique hashtags are the name #artjoker and alter ego #bigbrain .
2. Use tricks
If you don’t want your photos to have a long list overseas data of hashtags, then insert them not into the photo, but into the comment. 5-10 minutes after posting the photo, proceed to editing the comment:
- Remove existing hashtags
- Post a new block of hashtags
2 Features of using hashtags on Facebook
When Facebook first started using hashtags, they weren’t a big hit because users hadn’t yet gotten a taste of their usefulness. But over time, it became clear that they should be used, but carefully. Unlike Instagram, Facebook doesn’t welcome a dialing for local calls in the 978 area code large number of hashtags. Here are the numbers that show the reach of a post and its dependence on the number of hashtags:
- 1-2# = 593 interactions per post
- 3-5# = 416 interactions per post
- 6-10# = 307 interactions per post
- 10+ = 188 interactions per post
4 Features of Using Hashtags on Twitter
Tweets with hashtags get 2x more engagement (clicks, retweets, favorites, and replies) than tweets without. Here are some stats to consider:
- 21% higher engagement with tweets that have 1-2 hashtags
- 40% of tweets with hashtags get hong kong phone number retweets
- When a tweet has more than 2 hashtags, engagement with the tweet drops by an average of 17%
Now, armed with all the subtleties of the art of hashtags, you can safely begin to actively promote your profile on social networks. The main thing to remember: overusing hashtags can scare off your profile subscribers, and you don’t need that.