Have you taken a look at Law 13.709/18 , known as the General Data Protection Law ? It will significantly change the way companies manage their leads and implement their digital marketing strategies.
Do you know exactly what this is about?
If the answer is no, then you better hurry, because the general data protection law comes into force on February 15th of this year, when the adaptation period ends.
If your company carries out any digital marketing action involving data collection, it will have to comply with the rules. But, in practice, will this affect your strategy?
Let’s see…
More about the General Data Protection Law
First of all, it is good to know that the general data protection law was sanctioned in August 2018, with the aim of increasing the privacy of america phone number list for people who browse the internet.
The law amends the Internet Civil Rights Framework and is inspired by the General Data Protection Regulation (GDPR), which came into force in the European Union in May 2018.
These new rules gain even more visibility due to the constant news about data leaks and misuse of user information released recently.
In case of non-compliance, companies will with fines that can amount to 2% of their annual revenue, reaching R$50 million per violation. This is considered an important part of the law, because we have already heard of information leaks and the company in question.
What is the relationship between the General Data Protection Law and digital marketing?
Since the General Data Protection i simply delete them or i write a short: was to increase transparency. Security and privacy of information, it is important that companies. That adopt digital marketing strategies make it very clear to their leads. What is with the information that is such as that from contact forms on their website, for example.
Furthermore, sending marketing emails, SMS and other digital marketing strategies must have the user’s authorization to out.
But can this compromise the engagement and reach of online campaigns? It can… But you better comply with the laws.
This way you will project a good image to people and gain their credibility to start or maintain a relationship, right?
Therefore, it is important to pay close attention: each piece of information requested from the user must have a reason and be related to the proposal created by the company.
And to make this part of the law even more in-depth, the data was into categories. They are:
– Personal data: information related to an identified or identifiable natural person
– Sensitive data: information about racial or ethnic origin, religious belief, political opinion, membership of a trade union or organization of a religious, philosophical or political nature, data relating to health or sexual life, genetic or biometric data, when linked to a natural person;
What to do now?
The company must always ask for america email list to collect data and make it available to users, should they wish to cancel, change or delete it.
You also need to ensure that you have a good security structure in place to protect this information from unauthorized access and accidental risks of destruction, loss or alteration.
Another obligation will be to notify your contacts if any incident occurs with the information.