It is incredible the amount of impressive resources that we have at our disposal and that it is impossible for us to cover. They are content from such powerful authors that you wonder, how is it possible that I didn’t know about it? Many years ago (2012!) I reflected on the relevance of users thinking about Twitter . Depending on the type of user , we usually find that someone who is a mega star in one sector is a complete unknown in another. The same happens with the content associated with these authors. In recent months I keep finding gems of content from 10, 15 or more years ago. This has always happened, but my impression is that it is increasingly difficult to find these wonders. On the Internet everything is noise, low quality content, it sells smoke, charlatans, etc. etc
What can we do to make our content visible?
If we bring this reflection down to the reality of bloggers, what can we do so that our content reaches those we want it to reach? It seems like the industry email list only way to reach our audience is to make more and more noise. In this situation, our only response is to make more noise? It’s like in those conversations where we step on what the other is saying by raising our voice, and the other reacts the same. The result is that we end up screaming. I’ve been running my blog and social profiles for many years, and I think I’ve gone through all the phases: loud (posting almost anything non-stop), mute, talkative, not very talkative,… and my conclusion is that it doesn’t matter how much you talk, if you don’t what you say.
Chase or be found
n the face of so much noise, one temptation is to do nothing to promote the content. I publish it Phone Number DE and they will find me. Which is still true. If you don’t think about how your organic reach has evolved vs. social networks over the years. At the traffic level, social networks are practically irrelevant. But of course, the answer is not so simple. To get quality traffic through the rest of the channels, you need to have minimal visibility. So the second reflection I ask you is: what is better to go out and look for users or let them find you? (outbound vs. inbound marketing). This is another classic reflection. In the face of so much noise, if you want to be heard, you have to shout out loud (large investment in outbound campaigns), because minor investments are drowned out by so much message.
