Despite being a very valid communication technique, the term “persuasion” is often given a negative character persuasion techniques .
Don’t confuse persuading with manipulating ! Yes, the purpose of both actions is similar: to influence people. However, manipulating is making another person do something that interests you but that does not benefit both parties, i.e. pressuring the other person to do your will.
Persuasion , on the other hand, involves convincing someone to do something that is in your interest, but that will also benefit that person. Persuasion takes the other into account , offering a real benefit to the person being influenc.
Emotional persuasion is one of the most
ypes today, and marketing specialists call it “ the super weapon of the advertising and marketing world .”
Appeal to people’s feelings and try to get them to connect with your product or service through emotional ties that become even more persuasion techniques important than the offer in question.
Disney is a world-renown brand that frequently uses emotional persuasion. In its films, series, advertisements and various belgium telegram data communications, it always appeals to the magic of being children forever, no matter how old you are.
Coercive persuasion relies on the use of “force” to convince people. It is a type of persuasion that, if us incorrectly, can tips for creating optimiz emails: an effective guide cross the border into manipulation.
intervention in the environment or surroundings of the subject to be persuad; for example, by
completely isolating him or her from other people
cognitive state of the interlocutor , who may be inclin to react in a desirable way to persuasion if he is not in full possession of his faculties. An example of coercive persuasion techniques of this type would be a salesman who insists 1000 mobile phone numbers until the person is exhaust and buys just to escape the situation.
Cognitive persuasion
Cognitive persuasion is the process of convincing and selling ideas to people through rational arguments. It is when the people persuasion techniques you want to persuade are intellectually captivat by the offer.
When it comes to sales, learning how to be persuasive is crucial to success. The good news is that you can train your team to identify subjective and objective nes in potential customers.