It is worth noting that this is not a Intention call to do away with long-form content.
This type of content is still critical as it will phone number list contain tons of keywords, semantic variants and the like that tell Google he page is relevant to a search and its intent.
Instead, it is a call to utilize the skyscraper technique to its fullest to provide answers and information. However, to successfully speak to the intent of a search and implement the correct keywords and phrases, retailers must understand how to match up terms to their ultimate intention.
When it comes to optimizing ecommerce pages for user intent, there are three main steps that merchants must carry out, including:
Identify Keywords for Intention Which a Site Ranks
The first step in this process requires retailers to understand which keywords their site surfaces for in the SERPs. By gaining customer retention tools and strategies phone insights into this area, sellers can establish which queries are having a positive impact on their organic rankings and where keyword gaps exist.
To harvest this information
go to Google Search Console and export be numbers data on queries, clicks, impressions, CTR and average position data for the past year.