Backlinko conducted research that showed long-form content receives 77.2% more backlinks than shorter articles.
Pick a good topic driven by keyword and competitor research.
Make sure the topic supports your overall website themes, and analyze competitor content to see what’s out there first. Think about angles bolivia phone number data such as “ultimate” guides, industry studies or trend analysis.
Create a thorough outline. You can use AI for help here, like our tool, Prewriter.ai, to exceed what the competition is doing with their content.
Give detailed insights with practical tips.
Examples and data. There’s a lot that goes into creating quality content. I suggest reading Crafting High-Quality SEO Content: A Comprehensive Guide for more on this.
Make it readable. Long-form posts require effort to read. Make it easier for readers by using heading tags (like H2, H3), bullet points and visuals to break up the text.
Optimize the content for search with relevant keywords. Be sure to review the use of important keywords in the content, such as in the what is local seo? meta tags, headings, introduction of the article and throughout the text. You can check out this article on how a WordPress SEO plugin can help you optimize your content with keywords for more information on how to make this piece easier.
Of course, you can also read the research in the three studies linked above for more tips on how to formulate your long-form articles.
Listicles
Listicles — who doesn’t love them? They work because they are easy to consume. And they’re effective.
According to BuzzSumo research, listicle-type headlines get more engagement on social media. More research from BuzzSumo and Moz supported this, also showing lists tend to get more links.
“Content, Shares, and Links: Insights from fresh list Analyzing 1 Million Articles,” Moz.com data.
Source: “Content, Shares, and Links: Insights from Analyzing 1 Million Articles,” Moz.com
Here are some key features of a successful listicle:
A catchy headline. Listicle-focused headlines with a number in them usually get more engagement — if you’re already doing this, you’re ahead of the game. But you can always put a little extra effort into making it stand out. Check out my article on crafting headlines, and lean on AI tools to give more variations of what you’ve got.