How do you make a much do that?
The most valuable and important tool here is the Call to Action ,
in plain English, a call to action.
This means you have to tell the reader exactly what the next step is and what they need to do.
And if you now think:
“Hey, I already have good calls to action. I have ‘ Subscribe to my newsletter ’ written everywhere,”
≠ This is an absolute nonsense call to action.
Let’s say you are a tax advisor and you have written content about saving taxes or tax tips.
3 Possible Call-To-Action’s That Are Absolutely Bad.
#1 “Subscribe to our newsletter.”
#2 “Call us.”
#3 “Contact us.”
These calls to make a much action don’t work
And now I’ll tell you why.
I will give you directly now:
3 examples of how you can do better.
For example number #1
the call to action could look like this:
“Download our comprehensive consumer guide here by entering your email.”
Or:
“We’ll show you three ways to save taxes today.
Book a free consultation here.
There are no phone number list obligations whatsoever.”
What are the differences?
Why are these three calls to action that I mentioned afterwards so much better than the first ones?
Mistake #1: The word “ newsletter .”
By simply saying:
“Subscribe to our newsletter”,
the reader (potential customer) has no benefit at all.
Let’s be honest, nobody wakes up on a Monday and thinks:
“Wow, I really need another newsletter that I can subscribe to.”
Therefore, instead of making an offer with a newsletter,
you make an offer make a much with a guide
and exchange this guide for the email address.
Mistake #2: “Why should I do this?”
Namely the call-to-action:
“Call us.”
Why would he customer retention tools and strategies phone call you?
Imagine that the person you are talking to is introverted and doesn’t like talking on the phone.
Then he asks himself:
“Oh, what awaits me there?”
“Do I have b2c lead to talk to a real person or is it just a computer voice?”
“Am I being sold something?”
“Do I have to disclose my data?”
“Do I have to give my date of birth?”