The topic of artificial intelligence still draws many people to the movies. It is intriguing for the general public to see machines acquiring knowledge and performing actions that seem completely unrealistic.
However, life has been imitating art and many things that were previously only seen on the big screen are now part of the daily lives of many companies. Bia from Bradesco , Lu from Magazine Luiza , and Google Assistant are examples of how artificial intelligence is already part of people’s routines.
Digital marketing has been successfully using this mechanism to streamline tasks and optimize results for some time now.
In this article, we will talk about the benefits that artificial intelligence can bring to your business and how it is already present in relationships between companies and consumers.
First of all, what is artificial intelligence?
Artificial intelligence is the telegram number list that robots, computers and other software have to “think” like human beings.
Just like humans, these machines are constantly expanding their knowledge. Based on their own learning and the learning acquired by other machines.
It is now possible to identify this incredible capacity of machines in action in digital marketing and evaluate how good this resource can be for companies.
We list three important benefits here:
1 – Marketing automation
In the most diverse tasks, the use of how do you build your list? intelligence can automate marketing campaigns based on consumer preferences and habits.
2 – Time optimization
Delegating tasks to machines can america email list some benefits, including time savings. This way, more strategic professionals can focus their efforts on analyzing results and developing innovative campaigns.