A: Personalization is going to be big. For ecommerce, that means making more custom landing pages and more custom web experiences. While overseeing marketing at INH, you can just see the impact of a personalized email flow that sends messages to shoppers regarding products that they’re literally interested in and that they’ve viewed.
Personalization and interaction
are going to be huge. I think the ability to have on-site chatbots, visually trying on a product, and all of those resources that help make it easier to shop online are going to be the game-changers.
I’ve been in the beauty and cosmetic space for a while, and the really difficult products are complexion items like foundation and concealer. It’s so difficult to color match, and hair colors factor into that challenge also. I think things like that are applicable to a ton of SKUs and even seeing the progress that’s being made now is great.
“The future is solving and answering some of those questions online that currently you can only do in store with a touch and feel. “
– Jordynn Wynn
There are so many DTC brands that originated online that are showing only a small portion of their assortment in stores for the first time. I think there is a big hype factor accurate mobile phone number list because people say things like “Oh my gosh, now I can finally touch and feel this stuff even if it’s not the full assortment.” It gives shoppers the ability to go in and see it for themselves, then they can go back to the website and make a wider purchase.
Q: What is your best failure?INH and it
A: We launched a new product category with we wanted to go into after all, what company doesn’t want to even before we launched the brand. This was at the beginning when we weren’t thinking holistically betting email list about the brand. We weren’t thinking about how all these products that we were envisioning would play all together. It took such a long time to develop it, but once we actually launched it, we realized it literally had nothing to do with any of our existing hero SKUs or top products.