Lindsey Havens – phishlabs.com Lindsey Havens is a Senior Marketing Manager with over 10 years of experience in marketing, communications, public relations, lead nurturing/generation, and analytics. With unique marketing and communications experience and a background in behavioral and situational analysis, she delivers metrics-driven results and is able to focus sales and marketing efforts in directions that offer the greatest potential for long-term, sustainable growth.
There are some great digital marketing
tools that can help B2Bs develop their marketing strategies. Google Trends lets you view the latest trends, data, and visualizations of what’s currently trending in your area. This is a great option for planning strategies when starting a business, researching competitors, or creating a new marketing campaign. Another tool worth getting your hands on is Ahrefs Site Explorer, an SEO tracker you can use to see exactly where your competitors’ traffic is coming from.
You can see where they rank
for specific keywords in Google searches and the exact number of backlinks that lead to their website. Their Content Browser also allows you to find the most shared content on the web. Keith Baumwald – leverag.com Keith is country email list a B2B marketer with over 10 years of experience working with agencies, startups, and large enterprises, and has spent the past 2 years working as an independent consultant in New York, London, and Berlin.
Facebook Lead Ads
Lead ads are one of the newer and least used ad formats on Facebook. They are especially valuable for those in the B2B space. The what is a drill in the decoding zone real advantage of using Facebook Lead Ads is that prospects are able to fill out a form within Facebook rather than having to click through to a lead generation form on an external website.
Facebook also pre-populates
the user’s information (name, email, phone, etc.) so the amount of friction involved in filling out the form is significantly reduced. I’ve seen clients reduce their cost per lead liechtenstein number by 300% without a drop in lead quality. Additionally, Facebook’s platform allows companies to automatically import leads directly into other CRM tools such as Mailchimp, Mailchimp, Zapier, and Salesforce alternatives.