While most Google updates come Optimizing ecommerce with a set buy phone number list of tactics that merchants can employ to help raise their rankings in the SERPs, Google has openly acknowledged that no such strategies exist for BERT.
However, just because there are no concrete, BERT-specific tactics that sellers can employ, this does not mean that merchants can’t optimize their sites under this new paradigm.
The fact is that BERT Optimizing ecommerce enables Google
to comprehend natural language to a greater degree. In essence, this implies that content creators can worry less about catering to Google and place an increased emphasis on the end consumer.
Therefore, quality content reigns supreme under BERT.
Much in the same way that—when asked about optimizing for RankBrain–—Gary Illyes tweeted, “you optimize your content for users and thus for RankBrain,” the way that retailers optimize for BERT is by writing in a naturalistic style and successfully and comprehensively addressing the intent of the query that a page targets.
The fact is that the era of producing
ultra-long-form 10,000-word pieces of content that dive into every conceivable facet of a topic is now coming to for example, if you need to promote social a close. In the age of BERT, retailers should seek to generate content that achieves several things simultaneously:
It is still comprehensive in be numbers nature, though increasingly focused
It provides significant value to the audience.