A Zendesk study showed that for every $1 spent on a CRM, the company receives an average return of $5.6. This means that one of the benefits of a CRM is generating a high return on investment ( ROI ) Customer Service Team .
In other words, CRM for businesses allows you to make more money than you spend on improving your sales team’s processes.
If you are interested in the benefits of a sales CRM, we recommend that you make a diagnosis of your current status: How to calculate ROI? Formula with examples .
Because the competition already does it
According to a recent study , 13% of companies already invest in sales CRM as part of their strategic priorities. The data suggests that leaders recognize the benefits of CRM in customer relationships, from acquisition to retention .
And that doesn’t happen for nothing. The focus on customer experience is the first of the 4 structural elements that a company must Customer Service Team adopt to build value and occupy a sustainable space in the markets . This was explained at the World Economic india telegram phone number list Forum and presented
by KPMG in its Panorama 2020 study : Innovation, trust and growth .
After all, it is the customers who build the demand and specifications of what they want to buy. Not in vain, in the study Perspectives of Senior Management in Mexico 2019 , 63% of respondents state that a customer-centric approach remote work: 15 jobs you can do from anywhere is the most important action they will implement in the next three years to increase competitiveness .
Furthermore, 57% of leaders believe that this is a key factor in generating higher profits over the next three years. In fact, the data reveals that 89% of managers believe that building close relationships with customers will be very important for the growth of their company.
Do you have questions Customer Service Team about the benefits of a CRM for a small or medium-sized organization? Read: CRM for SMEs: software that adapts to the size of your company .
If you need more arguments to convince
you of the benefits of a CRM, we have you covered. Below, find three more reasons to implement this technology in your company.
A recent survey revealed that 48% of businesses have implemented a sales CRM to improve their sales funnel . In this case, the benefits of a CRM are to offer more visibility to all stages of the sales cycle , increasing your chances of aero leads identifying and taking advantage of valuable opportunities.
In CRM for business, the customer follows a map or path in the sales process . This journey is
This phase refers to customer management and includes elements such as customer service, communication and support. It also aims to persuade the customer to increase their purchase volume by acquiring similar and complementary items.
That’s why cross-selling and up-selling strategies become relevant at this stage . With a sales CRM, you have access to the purchase history and consumption habits
