Did you know that there are SEO techniques for YouTube that help optimize videos and make them more likely to appear in searches?
Consumer interest in videos has been growing so intensely that no company can ignore this medium anymore. To give you an idea, between 2014 and 2017, video consumption on the web grew by 90.1%, according to a YouTube study released in 2017.
Worldwide, 1.5 billion people log in to YouTube every month and spend more than an hour a day on their mobile devices watching videos on the platform, as revealed by the YouTube Insights report, also in 2017.
Here in Brazil, 95% of the population accesses the platform at least once a month, with 31% of those interviewed considering YouTube a source of learning.
Therefore, using videos to attract and engage your audience is a powerful strategy.
How to optimize videos using SEO techniques for YouTube?
Search Engine Journal special database an article , written by Sam Hollingsworth, bringing together a series of tips on how to optimize a video on YouTube using SEO techniques.
This initiative gives video content a greater chance of being viewed, both in YouTube search and Google search, as well as other search engines such as Bing.
Sam Hollingsworth comments in his article that YouTube allows users to manually enter a title, description, and tags, choose a thumbnail, and add the new video to the playlist, because this way it is easy for the audience to find it.
Check out the columnist’s tips:
Title
A great YouTube SEO technique is to use i see it again and again: that are relevant to user intent and that match the content of the video. Don’t worry about adding brand names to your titles. Just focus on the most important elements.
The title is one of the first things users see when a video is displayed on a page, appears in search, or is shared on social media. So make it count!
For this research you can use Google Adwords or platforms like Uber Suggest to choose the most appropriate title.
You only have about 65-70 characters (including spaces) to say what’s important. Yes, YouTube allows 100 characters with spaces, but the words will depending on where they’re.
Description
The description is another important america email list when we talk about SEO for YouTube. It should contain keywords and reflect the content of the video in an attractive way, as it is one of the first things a user sees.
So, remember that you are creating a description about the video, not an advertisement or promotion.