If you want to know if your website is mobile-friendly, you can take Google’s mobile-friendly test and receive optimization recommendations.
These contents may also interest you:
using the resources of this content manager
Check out our web security guide to keep your site protected from attacks and errors
The best web design practices and how to apply them
AMPs
e to improve the mobile search experience turkey phone number data his is an open source project, spearheaded by Google, that aims to develop static content pages that load faster on mobile devices.
They are identified in the mobile search SERP with a seal, a small lightning bolt symbol next to the URL, and are given priority in ranking.
The red arrow in the following image is fixed on the symbol that indicates that the page will be displayed in its AMP version.
SEO Audits
In technical SEO, one of the main actions is to carry out audits, especially at the beginning of an optimization project.
An SEO audit identifies issues with tracking, loadin planning and implementing projects usability (especially on mobile devices), among other errors that affect user navigation and website ranking.
These are some elements that an SEO audit can point out:
- broken links;
- tracking errors;
- redirect errors;
- duplicate content;
- blocked pages (robots.txt, noindex, nofollow);
- slow loading pages.
One of the most comprehensive tools for this is Screaming Frog , which offers comprehensive reports on all of the elements we mentioned. But the audit can also combine other tools, such as SEMrush and Google Search Console.
What is local SEO?
One of Google’s priorities in recent years is to search with local intent. Understand why this is the case!
The search engine interprets that a user searching el leads for solutions in a certain region should receive answers in a different way, with more practical and objective information, rather than a list of links as in a traditional SERP.
In this type of search, Google activates the local search algorithm, which prioritizes results in the region where the user is located or that he or she enters in the search terms.
In the results, the search engine usually presents
information from Google My Business directly in the SERPs, so the user does not always need to enter the brand’s website (in the same line as we explained about featured snippets).
Therefore, optimization for businesses with a physical address, called local SEO , has some peculiarities. What does this