All of these elements make Google understand what the image shows, index it for search in Google Images, and turn it into another source of traffic.
Image optimization for SEO also includes some attention to file size and format, so that they load and index quickly.
Rich Snippets
Rich Snippets are boxes that appear with expanded taiwan phone number data information about your website. They occupy the position that your website occupies for a given search.
If Snippets are a combination of title, short description and website URL, Rich Snippets are an enriched version of these that includes more detailed information that is relevant to users.
To enrich your website with these resources, it will be necessary to establish a solid and organized structure of information that can be understood by the algorithm. This is achieved by configuring the pages with the code snippets available in Schema Markup .
An example of a rich snippet is the rating of content in SERPs. Positive user reviews can help others who land on the page to have more confidence in the content and access it.
Internal links
Your website’s internal link network is also part of on-page SEO strategies.
Linking internal pages has one main function: to guide navigation and direct the user (and search engines) to other content that may be of interest to them .
But this action also serves a technical purpose in SEO. The internal link network helps Google find your content and better understand your site, as it shows the hierarchy between pages.
For example, the closer a page is to the home what is account bas marketing? page and the more internal links it receives, the more important it is.
In addition to our most important blogs and pages, we link more relevant content directly from the home page of our website:
Another example of Rock Content’s internal linking is found in our super-complete post on “ Digital Marketing ”, many other diverse contents more specific to the topic (email marketing, SEO, social networks, etc.) have links to that post and, in that way, strengthen its authority.
This is how a topic cluster strategy works .
EAT
This acronym caught the attention of SEO professionals and stands for Expertise, Authoritativeness and Trustworthiness. Google uses these words as guidelines to evaluate the quality of search results.
They are presented in the document that guides the group of evaluators who perform a manual analysis on the relevance of the results offered by the search engine. Therefore, they also show what Google considers important for the content to be considered quality:
- the content author’s specialty;
- the authority of the content author, the content itself, and the website;
- how trustworthy the content author is, the content itself, and the website.
Therefore, follow these guidelines in your content strategy and SEO optimization to be aligned with what Google thinks. To learn more about the topic, read our article on EAT .
What is off-page SEO?
Now, it’s time to look outside your pages for off-page SEO. What can you do to gain more authority in the market and show Google that you are a reference?
Here you need to realize that unlike on-page SEO, in off-page SEO you do not have full control over optimization. The decision to give backlinks to your site and mention you or directly search for your brand is up to third parties.
What you can do is increase the chances of that happening by adopting a link building strategy, doing guest posting and redirecting broken links, among other ways to strengthen the backlink profile and generate more authority for the page.
Below, you will learn more about these strategies!
What is link building?
Links are the foundation of the Internet. They connect one page to another and allow users to navigate and discover content.
Just like users, robots also traverse this inter el leads connected network to index new content and understand which pages are the most important, as one transmits link juice and authority to the other.
Link building is the construction of a network of links that direct users to your pages (called backlinks ) and strengthen your authority on the web. For Google’s algorithm, the more quality links the page receives, the more relevance it will have in the market.
Keep in mind that quantity and quality must go hand in hand. There is no point in getting hundreds of backlinks from the same domain or from a questionable or out-of-context website.
For a link building strategy to work you must be able to obtain quality links.
What are quality backlinks?
As we have already seen, Google makes a great effort to prevent black hat actions.
Link building was once a widely used tool to artificially increase authority, with artificial link building systems and “super optimization” of anchor texts, for example.
A quality backlink, therefore, is the opposite of these actions, it is a link to your domain that you receive on your own merits and shows that you relate to reliable sites and references in your market .
Quality backlinks, therefore, are those that:
- come from sites with domain and page authority;
- come from sites that Google trusts;
- come from several different domains;
- They integrate naturally into the context of the page;
- use consistent anchor text;
- They are in a privileged position on the page (at the beginning of the text, for example);
- come from sites related to your area of expertise.
n designing a link building strategy.