1) Ask questions. Why? They are like a magic spell and always work: the reader continues reading until the question is answered and the loop is closed.
2) Tell a story. This is not an invitation to write a novel . Use fast-paced storytelling . Lead the reader quickly to the conflict, but don’t resolve it. Leave it hanging in the air for a while.
3) Bizarre facts. Most motion detectors do not react to movement – but to heat. Such facts can be an entertaining introduction and lighten up the text. The reader usually asks what this fact has to do with the topic – and this question is a perfect template to build a bridge to your topic.
By the way:
Do you want to know what “side effect” such bizarre facts have?
The next time you see a motion detector, you will think of me – and this article.
But let’s move on to the next technique:
Write like a Nobel Prize winner
“I don’t give a shit about all this.”
Nobody had expected his job function email database reaction, because this honor had saved him from ruin:
On October 28, 1954 at 11 a.m. the author learned that he would receive the Nobel Prize for Literature.
His enthusiasm was great.
In a letter to his friend he wrote:
“No chance to enjoy the award. Just photographers. People misquoting you, whining and babbling. I don’t give a shit about all that.”
He did not appear at the awards ceremony on December 10 of the same year.
Why not?
The short answer:
36,000 dollars, a gold medal and a damp handshake from the Swedish King Gustav Adolf were not worth it to him to fly from the tropical climate of Cuba to the cold winter of Sweden.
What was the author’s name?
Ernest Hemingway – a brilliant writer with a tragic end.
What does Hemingway have to do with SEO copywriting?
Here is the answer:
The Swedish Academy learning the japanese style of “continuous improvement” awarded Hemingway the Nobel Prize for “his powerful and style-defining mastery of the modern art of narrative.”
In other words:
Hemingway developed a narrative technique that is more effective today – in our Tik-Tok-damaged society – than ever before. What did he do?
Short sentences.
Few adjectives.
Simple language.
This creates a fast pace.
The reader is not warmed up for long and is not given time to think. No time to reflect. What the author writes is swallowed and not questioned.
This rapid pace will captivate your reader – similar to Tik-Tok swipe mode.
And if you are now thinking indignantly:
“But my readers are be numbers intelligent and won’t fall for such boring ‘tricks'” – then think again.
Nokia thought the same thing: “Our customers are already smart – they don’t need smartphones.”
Where is Nokia today?
Let us clarify one important thing :
Our brains are trained to accept short content by the “big guys” up there .