2. The last sentence of the paragraph is the exit.
3. Connect the entry with the exit.
And this is how you do it in concrete terms:
1. Promise a result at the beginning of the paragraph.
2. Show the solution.
3. In between, you clear away objections, problems and mistakes.
It looks like this:
SEO Copywriting Slide
The result:
People read every paragraph to the end.
This increases your length of stay.
And by doing so, you send positive signals to Google and increase your ranking.
Cool?
Then stay tuned.
Now comes a b2b email list technique that will take SEO copywriting to a whole new level…
3. The arrow-picture technique
If you want to outperform your competition in SEO copywriting, use the arrow image technique.
How does that work?
If you have looked closely, you will have noticed that I often use images with arrows and markers in my articles.
Like in this article about copywriting :
SEO Copywriting: The Image Technique
Or here in the article about becoming a blogger :
SEO Copywriting – The Image Technique 2
Why am I doing this?
Because it works.
Because such images have two functions:
1. They capture after all, what company doesn’t want to the reader’s attention.
2. The arrows create curiosity and direct the reader’s focus.
Pictures with arrows are therefore my insider tip.
By the way:
I copied this technique from YouTube thumbnails.
Images with arrows work particularly well there.
Precisely for these two reasons:
1. Attention
2. Curiosity
So if you want to be numbers keep your reader in the text longer, use images with arrows.
This will keep your reader awake at all times.
And longer in the article.
Both are good for your SEO.
And now for the next copywriting SEO technique that will improve your ranking.