The advantage of having been dedicated to digital marketing for so many years is that it allows you to put things into perspective. When I started working in digital marketing, we were “four cats”, and I mean that literally. Both those of us who dedicated ourselves to it and our audience were minimal percentages. The Internet was a promising trend, very promising (so much so that the digital bubble burst). In this time we have gone from measuring Internet penetration to measuring mobile penetration and in both cases we have run out of scale. And we’re looking for the next big innovation.
The Internet has gone from being fundamental to essential
In one of the latest episodes of my podcast (“ To sell, you don’t always have to sell ”), I was interviewing Aurora Llanos (IBM Digital Sales Manager), reviewing the changes suffered by digital sales due to COVID. By doing so we saw a clear trend: the internet has gone from being fundamental to being essential. In the case of B2B sales we top industry data have seen how they are increasingly digital (main topic of the interview), we see how for decades people have been looking for ways to optimize the sales process by shortening deadlines and travel. For some time we have seen how sales were increasingly digital, but there was some reluctance to make them completely digital. But COVID and confinement arrived and we found that digital sales were the only way.
COVID has caused a new digital revolution
In my opinion, this acceleration in the digitalization of companies is creating Phone Number DE another digital revolution. Not in the technological sense, but in the strategic sense. COVID is providing the definitive push for companies to launch. The problem with this push is that it is being done too quickly and without order. We are experiencing a new wave of companies that say: “I want to go digital and get results now.” And obviously this is not realistic. They want to launch a years-long process in months. Once again we need to see things with perspective and draw up a plan that takes us to our objectives. You already know that force without control is useless .
