Within a marketing plan there is a wide range of channels and tools that you must use. Some can be interspersed depending on the objectives of the campaign, while others become almost obligatory in most strategies.
This is precisely what happens with the most important emails for your business. They are the ones that you cannot forget under any circumstances , even though there are still companies that overlook them at crucial moments.
Email marketing is one of the most important ways to interact with your customers directly. It is extremely valuable for your business. So much so that more than 72% of consumers prefer email over any other type of communication from companies.
But that’s not all. Econsultancy
A has found that the emails that matter most to your business are more effective than social media, search engine optimization and offline marketing. That’s why it’s the channel with the highest ROI today .
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TABLE OF CONTENTS
Reasons to use email marketing
But what are the most taiwan telegram phone number list important emails for your business?
1.- The email with the welcome message
2.- Content curation emails
3.- Reference emails
4.- Trigger Marketing and discount messages
5.- Emails to recover abandoned carts
6.- Order confirmation emails
7.- The email that includes cross selling
8.- Re-engagement emails for inactive subscribers
Reasons to use email marketing
However, there is more data that demonstrates its power and shows the reasons why you should work on the most important emails for your business:
Most of them are opened from mobile devices . And this marketing automation and lead generation, the perfect synergy means that users are almost always online.
Email is ideal for building multi-channel campaigns.
Emails are very powerful and effective when it comes to building relationships and retaining customers .
It is a reliable, direct and personalized channel .
And best of all, its potential is multiplied if it is automated .
The average click-through rate of an email marketing sg number campaign is around 3% (of total recipients), while the average click-through rate of a tweet is 0.5% .