And all kinds of can look questions that he then asks himself and therefore doesn’t even call.
The solution:
Tell him exactly what to expect when he calls.
Minimize any risk
Take away his worries about being sold something or being disadvantaged.
“We’ll show you three ways to save taxes today.”
That is the advantage.
The benefit for the reader.s
Why he is contacting/calling you in the first place.
“Book a free consultation here.”
The word “free” is important and “consultation” means that it is not a sales pitch.
Of course, you have to stick to that.
I know.
A lot of people out there always say consultation and then try to sell you something the whole time.
Don’t belong here.
Actually, do a free consultation.
And then this sentence:
“There are no obligations can look whatsoever
It is also important that the interested party knows:
“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”
Where you really say:
“This is totally non-binding.”
Mistake #3: The “how” and “where” are not clear.
It must be so clear that a chimpanzee can carry it out.
( David Ogilvy : 7 Lessons from the Marketing King)
Therefore the call-to-action is:
“Contact us”
or
“Contact me whatsapp number list here”
Total nonsense, because I think:
“Okay? Get in touch? How? Should I call? Should I email? Text?”
“ or maybe send a carrier pigeon? “-
How should I contact you now?
Therefore, write it very precisely by saying:
“Send your tax question…”
That means it must be can look a tax issue
Not easy:
“Hello, how are you?”
Next, to exactly which email address:
and then what customer retention tools and strategies will happen:
“We will respond within 24 hours.”
Then he knows exactly:
“Aha”
“I have to click here.”
“Just send my b2c lead question to this email address and I will be helped.”
Remember this as a principle.
This applies to all your texts, especially calls to action:
“Clarity is always better than cleverness.”
Be clear, not clever.
Clever is:
When you are super creative and come up with your own words that the reader doesn’t know what to do with.