2.1. improve ad performance The impact of Storytelling on conversion
Persuasive creative People don’t connect with generic ads, they connect with stories. Storytelling is one of the most effective techniques for capturing attention and creating an emotional connection with your audience.
Practical example:
Imagine an ad for an online digital marketing course. Instead of just saying “Learn Digital Marketing”, a storytelling approach could be:
“João invested more than R$5,000 in paid traffic and had no return. After understanding how to create smart campaigns, he was able to reduce his cost per lead by 60% and earned more than R$100,000. Want to learn how he did it?”
This type of narrative captures attention and makes the audience identify with the story.
Data-Driven improve ad performance Creative: Testing What Really Works
Testing different formats, messages, and visuals allows you to discover what really converts .
A/B Testing : Test variations of images, videos, and calls to action.
Engagement Analytics : See which ads generate the most interactions.
Continuous adaptation : Adjust ads based on phone number list collected data.
The goal is to put aside assumptions and make decisions based on concrete data .
2.3. How to adapt ads for different platforms and audiences
Each platform has a different audience and ideal format.
TikTok Ads → Short, authentic videos focused on trends.
Instagram Ads → Visually strong content, taking advantage of carousels and Reels.
Google Ads → Strategic keywords and persuasive copy.
By customizing ads for each channel, efficiency increases and CPL reduces.
3. Advanced Targeting: How to Find and Attract the Right Leads
It’s not enough to just create good ads. To lower your CPL, it’s essential that your ads are shown to the right people .
Lookalike audiences and behavior-based targeting
Use Lookalike Audiences based on customers who growth hacking for landing pages have already purchased.
Target users who interact with your content and watch your videos .
Exclude audiences that have already converted to avoid wasting budget.
This ensures that your ads are shown to those who are most likely to convert .
3.2. First-Party Data: The New Key to Effective Advertising
With the end of cookies, using first-party data is Persuasive creative more important than ever .
Create landing pages to capture leads and grow your contact base.
Automate campaigns to nurture leads and prepare them to purchase.
Use segmented emails to continue impacting your contacts.
Those who do not adopt first-party data strategies will be at a disadvantage in the future.
4. Conclusion
Paid traffic remains one of the best ways to attract leads , but canada cell numbers costs are rising and requiring more advanced strategies.
If you want to create landing pages optimized for conversion and paid traffic , GreatPages has everything you need: A/B testing, ad integration, and optimized templates .