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What changes is the purpose, of course

Receiving this recognition from people What changes  I respect is a source of great emotion and pride. In a sector that increasingly needs skills and guidance? especially for the new generations? it is humanly and profoundly important for me to know that I can contribute to this growth path and walk alongside extraordinary professionals? with whom I share? What changes I am sure? passion and dedication.

Let it be known? however

This award does not represent a goal achieved? but a new beginning: an invitation to continue to give the best? to cultivate the beauty of sharing and collaboration.

A sincere thank you to EuConsult Italia for latvia phone number library this recognition and for the work it does to support our profession. And an infinite thank you to all the people who? along the way? believed in me and my ideas.

(in the video below? the moment of the award ceremony. Thank you? Sara Turetta!).

Fundraising and Marketing

Parallels and Differences

Over the years? I have often used a phrase that represents this service works at rock stage my vision of fundraising: “Fundraising is nothing more than a marketing system for charitable purposes.” This statement? although sometimes perceived with suspicion and even with a certain contempt? expresses a truth? in my opinion? fundamental for those who work in this sector. Marketing? just like fundraising? is centered on understanding people and building relationships; both are based on empathy and the ability to authentically connect with the public.

There is one point that I prefer to underline adb directory right away to clear the field of useless misunderstandings: being a fundraiser is much more complicated than being a marketer. While the marketer addresses an audience that is also the direct recipient of the good or service offered? the fundraiser has the task of persuading? convincing? an audience to support a need that most of the time belongs to someone else. This means operating in a deeply supportive dynamic? based on values ​​such as compassion and altruism.

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