There is also an important point in the characteristics of backlinks: the difference between and links .
By default, all links are This attribute tells the crawler to follow the path indicated by the link and pass the authority of one page to another.
The attribute, on the other hand
prevents the robot from following that path and assigning thailand phone number data authority to the linked page.
It is used, for example, in blog comment boxes and social media links, which are often used to spam and create artificial authority.
This doesn’t mean that no follow links are dispensable in off-page SEO. While they don’t directly transmit authority to your pages, they do generate traffic and make more people aware of your brand.
Link building techniques
So let’s see what link building techniques you can adopt to strengthen your market authority? Below we will discuss the main ones. Keep reading!
Link Bait
This is the most natural and efficient strategy use cases for traditional project management It involves creating content that is so good that it generates backlinks naturally, without having to search for or propose partnerships.
To do this, you can invest in in-depth content, disseminate exclusive research data, create rich materials, offer your own tools, among other types of content that become assets with great potential to be linked or shared.
Interactive content is an example that usually brings natural backlinks , as it surprises the user with its immersive nature and encourages them to share it on their social networks.
There are several types of interactive content , such as:
- calculators,
- infographics ,
- questionnaires
- and ebooks.
To help you visualize it better, I’ll show you the example of the interactive calculator that Lansinoh created, in which the user can find out how much they would save by breastfeeding instead of using standardized baby formulas. It’s interesting to share, right?
Guest posts
Guest posting is a strategy to publish posts as a guest on a partner blog. It is usually an exchange: you produce content for the blog’s audience and you can place one or more links to your website.
This way, you attract new visitors and gain more authority, if the link is “dofollow”.
It is very important to adopt this strategy in mo el leads deration. If Google notices that you have acquired many links quickly, it may understand that you are using black hat techniques and penalize your pages.
Brand mentions
Brand mentions, even without a link to your website, are already valuable for SEO. Google analyzes this criterion to recognize brands that really exist and have a good reputation in the market.
You can also look for these mentions without a link and identify opportunities to get a quality backlink . Simply contact the administrator and suggest adding the link.
Broken links
What happens when a site’s URL pattern changes or content no longer exists? Several broken links are created on the site.
That is, the user who tries to access that previous link finds nothing, lands on a 404 Error page and you lose both the visit and the authority that the link transmitted.
Additionally, you can find these links on websites with topics related to yours and showcase your content as a solution to that broken link.
You can find these links on other sites using tools like Screaming Frog and Ahrefs or by using a free tool like Check My Links:
Link building tools
There are several link building tools on the market. Some are paid, others are free; some are specialized, others help with certain actions.
Tools like Majestic, Ahrefs, Moz’s Link Explorer, and SEMrush offer a complete analysis of a page’s backlink profile, from citation volume to anchor text quality.
nalysis, such as Majestic’s Trust Flow and