The actions that a brand establishes to maintain communication with its customer after the sale, knowing how the process was, how they have far with its product or service, if it is working correctly, if it met or exce their expectations, lay the foundations for the loyalty process for maintaining .
And what is post-sale follow-up?
To summarise what post-sale follow-up is, we could say: the strategy that brings together all customer service activities after the customer has purchas a product or service and has begun using it.
But what we will discover is that the definition of post-sale follow-up goes beyond a “thank you for your purchase” . As we will see later, people today are looking for personaliz and unique experiences.
Let’s analyze an example cit by Kimberly
Richmond in her book Powerful Selling
Imagine someone who has just bought a car and who, along with the cordial and necessary thank you note, also receives an additional article in his email with exclusive safety tips for that brand. Imagine that same customer receiving on his birthday, along with the cordial and necessary congratulatory note, a brief report with the canada telegram phone number list indicators that show how the brand he bought has appreciat in the market.
Surely this is a customer whose post-sale experience will allow him to be an ambassador for both the brand he bought and the place where he did so.
Well, this is just one of the phases of post-sale follow-up. We will talk about other types later, but for now, let’s understand its for maintaining importance and one of its main benefits: loyalty.
It is clear that interaction does not only refer to the purchasing process, it also includes the post-purchase process and is seo report: what is it and how to do it fundamental in the loyalty process, which is key in the market today.
According to a study by Accenture, retaining customers is one of the key factors in the new consumer environment.
The new consumer? Yes, all those people who are permeat by the digital transformation. But this concept does not refer only to the millennial generation . No. This includes all those who, with a click ,
from the sofa at home, make any transaction
So for a brand to have the necessary skills to serve the new consumer, it must take into account four factors:
Building loyalty : As we have mention here, the company must have the ability to create and adapt its products and services in order to achieve better customer retention. And not only that, keep in mind that 14% of consumers 1000 mobile phone numbers express their loyalty by publicly supporting the company on social mia. Offering new experiences : It is increasingly important for
This is a metric us especially by for maintaining Marketing teams to determine the cost of investment to attract a potential client (or lead) vs. the number of clients acquir (or convert).